Tuesday, May 6, 2014 3:34:00 PM
When the QR Codes were first introduced as a marketing tool for savvy business owners and their product’s marketers had high hopes that they would be just the thing to extend and promote their brand in a new and lasting way. The QR Code proved to be an in-the-hand marketing material aimed at keeping a product relevant and accessible to the customer. They played a role in the personalization of advertising and the interactive apps have continued to be engaging, but has it been enough?
As the photographer moved from analog to digital, so must the marketer now move to Augmented Reality, the next greatest thing in mobile marketing. Its use enables marketers to reach the millennials on their tech turf by combining the physical and digital worlds before, during and after purchasing a product or brand.
What is Augmented Reality?
Augmented Reality is actually a view of the real world environment, copied and viewed through the use of supplemented computer generated sensory input including audio, video and graphics. It has been around since the nineties but it becoming more user and marketer friendly by offering the public the ability to experience virtual reality. Examples you may have already seen include the yellow line markers on NFL football or travel ads that allow you to imagine yourself on the beach by supplementing your reality visually through the use of technology.
Why you’ll love it?
Augmented Reality is unique and the novelty factor goes a long way when it comes to this exciting new technology. As a business owner, you will be able to interact with your customers and they will love being able to use these apps to create quality content that allows a continual viral loop. Augmented Reality is very entertaining with endless possibilities and viewing that is catching on like a wild-fire.